Nike Joy Run Collective

Ad Campaign
Nike Joy Run Collective
Client
Nike
Role
Creative
Agency / Production
Soursop

No pride, no sport.

Joy Run Collective is a Berlin based, inclusive running community based in Berlin. JRC have made it their mission to create a safe environment where LGBTQI+ runners are free to take up space and discover the joy of movement. It was great to play a part in this wonderful campaign highlighting the power of inclusivity in sport. I was brought on late into the project to help script and creatively steer the edit and post process, ensuring a happy client and an effective outcome for the content.

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